The new era of artificial intelligence and leadership: the view of Ricardo Bloj, President of Lenovo Brazil

In the new episode of Talk Soul, the Soul HR Consulting podcast hosted by Renata Filippi Lindquist, we welcomed Ricardo Bloj, President of Lenovo Brazil, for a conversation about leadership, innovation and the impact of artificial intelligence on the future of companies.

For the executive, we are only at the beginning of a technological transformation comparable to the arrival of the personal computer in homes. Just as PCs changed the way we work and connect, artificial intelligence promises to profoundly redefine the way organizations operate, make decisions and create value.

Artificial intelligence at the center of strategy

Lenovo, the global leader in the personal computer market, has been consistently expanding its work in innovation and technology. In recent years, the company has accelerated investments in artificial intelligence and in solutions that integrate hardware, software and services for businesses and consumers.

By the end of 2026, the company plans to invest around US$ 1 billion in initiatives related to artificial intelligence, reinforcing the role of the technology as the central axis of its global strategy.

In this scenario, Brazil holds an important position. The Brazilian operation has shown consistent growth and consolidated its importance within the company's global structure.

Three models of artificial intelligence

During the conversation, Bloj pointed out that the next phase of the technology will be marked by the coexistence of three major models of artificial intelligence:

  • Public AI, based on large models available globally
  • Private AI, developed and trained inside companies
  • Personal AI, integrated into individual devices

This combination is set to transform not only organizations but also people's everyday relationship with technology.

Innovation beyond computers

Lenovo's strategy goes far beyond the traditional PC market. The company has been expanding its portfolio of solutions and presenting new technologies at global events such as CES (Consumer Electronics Show) and Tech World, where it unveils concepts that anticipate the future of computing.

In addition, the company has strengthened its presence on major global technology and entertainment platforms, with strategic partnerships with organizations such as FIFA World Cup 26™ and Formula 1®. These initiatives extend the brand's reach and show how technology can transform experiences on a global scale.

Beyond technology, the conversation also brought important reflections on leadership.

For Bloj, leading in an environment of constant transformation requires intellectual curiosity, adaptability and a long-term vision. In a world where innovation happens in ever faster cycles, building teams prepared to learn continuously becomes one of organizations' greatest challenges.

Artificial intelligence, in this context, does not replace the human role, but expands people's potential and redefines the kind of competencies needed to lead.

Conversations like this one are part of Soul HR Consulting's mission to connect leaders and foster discussions on the topics that are shaping the future of organizations.

Technology, innovation and leadership are now inseparable elements, and understanding how these movements intersect has become essential for executives, boards and companies seeking to build sustainable long-term strategies.

Watch the full episode

The full interview with Ricardo Bloj is now available on the Talk Soul podcast.

Watch it in full here: https://www.youtube.com/watch?v=hSn_zJnkU7E

An inspiring conversation about technology, strategy and the role of leadership in an increasingly digital world.