Soul Web Connect addresses digital transformation with opinions and suggestions from experts on the subject
By: Clara Briggs
Much has been said about Digital Transformation and its impact within organizations. The topic, together with innovation, has been part of companies' short- and long-term strategy across the most diverse market segments.
Lilian Sousa, wearing the hat of strategic culture and people management, and Lucia F S Almeida, CIO, have very solid backgrounds in their fields and have led important transformations, not only in technology but on other fronts as well. Both addressed Digital Transformation in our latest episode of Soul Web Connect and brought interesting points and questions to the debate.
First of all, it is important to keep in mind that Digital Transformation stems from a strategy and a mindset. Aligning what this transformation means with senior leadership is essential so that everyone in the organization is on the same “page”, since no one carries out a transformation alone. It is necessary to work through the breaks with certain concepts and processes that were built over time and to seek to adapt to the new, with great respect for everything that has carried the company forward.
When it comes to time, it is important to understand that innovation is developed as a movement of transition, based on the duality of the short and the long term. It is also necessary to understand that there is no rule for how to implement Digital Transformation; it is all a journey of learning and of understanding what does or does not work within your organization. It is essential that the company has stability in its operations while always remaining open to renewal.
It is worth stressing that development needs to be carried out in line with information security. Investing in technology together with security and compliance is important in this new way of thinking and operating.
One tip for getting started with innovation is to create a plan with execution strategies and a clear idea of where you want to get to. Understanding people's behavior, looking at what the future holds and at the level of creativity and inspiration we have and need is ideal for achieving this transformation.
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